Travertine Spa Atelier, the luxury fragrance house is developing a new fragrance using the power of artificial intelligence (AI) in collaboration with the digital olfaction company Osmo.
 
Terry Carter, chief perfumer of Travertine, said,
 
“Touring the Osmo laboratories and seeing robots digitize scent left me speechless. The digital amalgamation of olfactive data and safety protocols does not hinder but rather assists my creative process. Our ethos is to combine indulgent ingredients with modern science. Collaborating with Master Perfumer Christophe Laudamiel and working with new fragrance molecules is a high honor.”
 
Osmo’s cutting-edge AI technologies help reduce the development process from concept to final creative wrap-up to several weeks. Travertine embraces AI for the benefits that it offers in fragrance formulation, along with ethical rules that Travertine and Osmo do not compromise on.
 
The AI-developed unisex fragrance is expected to launch in the spring of 2025.
 
Osmo Master Perfumer, Christophe Laudamiel, commented,
 
“We are combining decades of human expertise and ground-breaking technologies from multiple industries. It is imperative that artists and scientists collaborate to discover new molecules and expand the art… Fostering education of the artists and the public also goes hand in hand with more grandiose art forms. We also walk that talk at Osmo in our collaboration with colleague perfumers.”

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